Even though there is snow on the ground around America, people will want their lawns to look green and healthy when the warmer weather arrives.
Will you be ready?
This is a great chance for lawn care business owners to find new customers and help their community.
Below are some simple tips to help you market your business during this busy season.
1. Update Your Look
Refresh Your Logo:
Does your logo still look good? If it looks old, try making a newer version that is bright and clear.
Improve Your Website:
Make sure it is easy to read and has your phone number and address right at the top.
2. Use Online Tools
Set Up a Google Business Page:
This makes it easier for people in your area to find you.
Sign Up for My Service Area:
Make sure you are not wasting time looking up addresses. Let
Try Social Media:
Post pictures of lawns you have taken care of. Show before-and-after shots. People like to see your work.
Ask for Reviews:
Ask happy customers to leave a review. Good reviews help new people trust you.
3. Make Special Offers
Spring Discounts:
Offer a small discount for first-time customers.
Bundle Services:
Combine mowing, trimming, and fertilizing into one package. This can save customers money and time.
Refer-a-Friend Deal:
Give a discount or free service for customers who tell a friend about your business.
4. Use Flyers and Signs
Local Flyers:
Print simple flyers and pass them out in your neighborhood.
You can also post them on bulletin boards in local stores.
Yard Signs:
Place a sign in each customer’s yard when you do their lawn.
People passing by may call you for their own lawns.
5. Pick the Right Time
Start Early:
Begin sharing your marketing materials a few weeks before spring.
Many people look for lawn care help as soon as the weather warms up.
Stay Active:
Keep posting on social media. Update your website if you have new deals.
This helps you stay on people’s minds.
Closing Thoughts
By refreshing your look, using online tools, making special offers, and sharing your message at the right time, you can stand out from other lawn care businesses.
Follow these simple tips, and you’ll be ready when spring arrives!
Here’s to crushing 2025!!
