If you are like us at Happy Cans, you’re always looking to grow your business. Whether it is cutting costs or adding to your client count…..growth matters to your success.
So what is an easy way to grow?
Let’s assume you have all the basics down for your business….website, Google business profile, FB business page, Instagram page…etc.
Once you have those pieces in place, you need to look at your business on a map….think pins on a Google map.
Seeing your clients on a map will help you understand where your clients are.
Look at the neighborhoods where you have two or more clients……route density is key if you service your clients multiple times a year.
Now the easy part, simply ask one of your clients to make a post on the neighborhood Facebook or Neighbors page recommending your service.
In return, give them a discount or something special as thank you. Do this in your target areas and you will see the results.
Happy Cans has done this a few times this past year and it has resulted in almost 50 new clients…in profitable service areas we are already in.
These neighborhood groups are so powerful and underutilized. Neighbors trust neighbors so that is what makes it valuable to the growth of your business.
I know you’re thinking this is a no-brainer and I am not sharing anything new. However, you would be really surprised at the number of business owners that do not take advantage of this approach.
It’s a gorilla marketing tactic which is easy. You’d be surprised how many people will help when you ask for it. This can include asking for a Google review…..something we are behind on at this time.
As you plan for next year, make sure you add this idea to your marketing list. It will help your 2022 be even better than this year.